Assistance in the local community through relevant education/resources
1.4.1
Does your university as a body provide assistance in the local community supporting the start-up of financially and socially sustainable businesses through relevant education or resources? (e.g. mentorship programmes, training workshops, access to university facilities)?
EMPOWERING DIGITAL BUSINESS
On 9 & 10 November 2024, our 𝗕𝗮𝗰𝗵𝗲𝗹𝗼𝗿 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 (𝗛𝗼𝗻𝗼𝘂𝗿𝘀) (𝗔𝗕𝟮𝟬𝟮) students organized a SULAM program titled Empowering Digital Business at Geno Hotel, Subang Jaya. Ms. Zaidatulnisha binti Ab Jalil supervised the program, which involved passionate participants from Usahawan Asnaf TERAS-Lembaga Zakat Selangor.
The program aimed to enhance the Asnaf microentrepreneurs' understanding of managing businesses through digital platforms, particularly in challenging business environments. This program strengthens the relationship between UPTM and the community as well as promoting entrepreneurship, lifelong learning, and digital business skills.
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EMPOWERING BUSINESS IN THE DIGITAL ERA
On 9 November 2024, our Bachelor of Business Administration (Honours) Human Resource Management (AB201) students organized a SULAM program titled Empowering Business in the Digital Era at 12 WKSP BGD, Kem Sungai Buloh from 8.30am to 1.30pm. The program was guided by Dr. Zaliza binti Azan and participated by Badan Kebajikan Keluarga Angkatan Tentera (BAKAT).
This program aimed to provide a platform for entrepreneurs to develop their businesses through digital products. It included training workshops and exhibition booths to help entrepreneurs gain skills and knowledge for the digital business landscape. Talented individuals from the Sungai Buloh area also participated, giving them a chance to learn and expand their networks in digital business. The program's goal was to increase digital business knowledge and skills among participants, helping them adapt to technology and digital approaches for business growth, including ventures like TikTok Affiliates and other digital entrepreneurship.
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CREATIVITY IN BUSINESS AND NAVIGATING BUSINESS THROUGH DIGITAL PLATFORM
On 10 November 2024, our Bachelor of Business Administration (Honours) Human Resource Management (AB201) students organized a SULAM program titled Creativity in Business & Navigating Business Through Digital Platform for Creativity & Innovation in Entrepreneurship (ETR4013) course. Held at TUDM Subang from 8.30 a.m. to 1.30 p.m., the event was guided by Dr. Zaliza binti Azan and involved 76 students.
Participated by Badan Kebajikan Keluarga Angkatan Tentera (BAKAT), Pangkalan Udara Subang, the program aimed to provide BAKAT members with opportunities to deepen their knowledge of digital entrepreneurship fundamentals, offering them essential insights and practical approaches to succeed in the digital business landscape. Additionally, the initiative focused on supporting the development of participants' social networks, fostering connections that could benefit both personal and professional growth. Through targeted sessions, the program also enhanced participant's understanding of conducting business through social media platforms, equipping them with the skills to reach and engage a broader audience online.
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EMPOWERING DIGITAL BUSINESS
On 13 & 14 November 2024, our AB202 students organized a SULAM program titled Empowering Digital Business held at MENARA MAWIP involving passionate participants of Usahawan Asnaf MAWIP. The program was supervised by Ms. Zaidatulnisha binti Ab Jalil. The program was officiated by Encik Ahmad Saifuddin Bin Hj Md Tahir @ Twahir, Pengurus Bahagian Pembangunan Asnaf.
The program aimed to enhance the asnaf micro-entrepreneurs understanding of managing business through digital platforms especially surviving in challenging business environment with the hope to help these Asnaf entrepreneurs to improve their household income. This program also strengthens the relationship between UPTM and the community as well as promoting entrepreneurship, lifelong learning and digital business skills.
Related Link:
https://www.facebook.com/share/p/1K3BoafMLL/
